Qualtrics acquires Seattle advertising and marketing computer software startup Usermind

Michel Feaster, Usermind CEO. (GeekWire Photo / Kevin Lisota)

Experience management software package huge Qualtrics has obtained Usermind, a Seattle promoting startup that can help corporations receive, retain, and provider customers.

Established in 2013, Usermind is a leader in the “Journey Orchestration” industry, which incorporates companies that assistance purchasers evaluate purchaser interactions and facilitate appropriate personalised conversation.

Qualtrics is to some degree comparable. Companies use its system to obtain facts on how consumers, staff and some others knowledge their solutions and providers, using action based mostly on the results.

Qualtrics went community in January and elevated $1.55 billion, a lot more than two several years adhering to its $8 billion acquisition to SAP. It will use Usermind to strengthen its “Qualtrics XM Listing” that can help keep track of buyer interactions.

Usermind has about 40 employees, according to LinkedIn.

“We commenced Usermind due to the fact we believe companies ought to know accurately where clients are in their journey, know when items go wrong, and be in a position to proactively guideline buyers to the ideal encounter attainable,” Usermind CEO Michel Feaster claimed in a blog site put up.

Qualtrics is co-headquartered in Seattle, in which it has about 800 of its 3,300 staff, and experienced income of $763 million in 2020.

Feaster pointed out that “like us, they believe that making famous software companies exterior of Silicon Valley is vital to unfold economic prospect more broadly throughout the U.S.”

The deal, introduced Tuesday, marks the hottest chapter in what is been a bit of a roller coaster for Usermind above the earlier quite a few yrs. The business laid off 15 workforce (25% of its employees) in March at the outset of the pandemic last yr. But then it saw enhanced desire as businesses accelerated their electronic adoption. Usermind raised a $14 million round in January to guidance its development.

“Monitoring consumer satisfaction in every single moment, in each and every channel went from a finest practice to a mission-significant capacity as firms innovated digitally to endure,” said Feaster.

The offer is also component of a purple-warm marketplace for IPOs, enterprise money, and acquisitions throughout the tech field, and in Seattle.

Usermind had elevated $60 million in total from traders which includes WestRiver Team, Andreessen Horowitz, Menlo Ventures, Charles River Ventures, and other people.

Feaster co-launched the startup eight many years in the past with Przemek Pardyak, who remaining the business in 2016 and is now at Google. Feaster earlier labored at Apptio and HP Computer software.